US Foods Outlines Aggressive Product Innovation Platform

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Distributor US Foods, Inc. recently spotlighted its innovative approach to product development during its 2024 Investor Day. The star of the show? MOXē, is an all-in-one e-commerce portal designed to empower foodservice operators.

Let’s dive into the details:

  1. MOXē: The One-Stop Solution
    • MOXē streamlines operations for foodservice operators by providing real-time inventory management, order tracking, and product discovery.
    • Leveraging artificial intelligence (AI), MOXē recommends products that enhance both operator efficiency and diner curiosity.
  2. Product Portfolio and Differentiation
    • US Foods introduces approximately 50 new products twice a year (spring and fall).
    • Three-fourths of these new products remain in the company’s growing food product portfolio.
    • The challenge? Catering to diverse diner desires without a one-size-fits-all solution.
    • US Foods offers 22 private-label brands, each positioned as good, better, or best to meet unique operator needs.
  3. Driving Differentiation with “Scoop”
    • Scoop, the innovation platform, plays a crucial role in driving differentiation.
    • Innovative products promoted through Scoop lead to bigger baskets and better customer retention.
    • AI recommendations within Scoop result in an average order increase of one-and-a-half cases.
  4. Taiwanese-Style Salt and Pepper Popcorn Chicken
    • US Foods exemplifies its approach with the Patuxent Farms brand.
    • The product: lightly coated, par-fried, boneless, skinless, dark meat chicken pieces.
    • These poppable chicken bites are crispy, slightly sweet, and tenderly spicy.
    • The process saves 85 minutes of labor per case.

In summary, US Foods’ aggressive product innovation platform combines technology, sensory evaluation, and customer insights to create a dynamic foodservice experience. With MOXē and Scoop leading the way, operators can stay ahead in a competitive market.

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