Distributor US Foods, Inc. recently spotlighted its innovative approach to product development during its 2024 Investor Day. The star of the show? MOXē, is an all-in-one e-commerce portal designed to empower foodservice operators.
Let’s dive into the details:
- MOXē: The One-Stop Solution
- MOXē streamlines operations for foodservice operators by providing real-time inventory management, order tracking, and product discovery.
- Leveraging artificial intelligence (AI), MOXē recommends products that enhance both operator efficiency and diner curiosity.
- Product Portfolio and Differentiation
- US Foods introduces approximately 50 new products twice a year (spring and fall).
- Three-fourths of these new products remain in the company’s growing food product portfolio.
- The challenge? Catering to diverse diner desires without a one-size-fits-all solution.
- US Foods offers 22 private-label brands, each positioned as good, better, or best to meet unique operator needs.
- Driving Differentiation with “Scoop”
- Scoop, the innovation platform, plays a crucial role in driving differentiation.
- Innovative products promoted through Scoop lead to bigger baskets and better customer retention.
- AI recommendations within Scoop result in an average order increase of one-and-a-half cases.
- Taiwanese-Style Salt and Pepper Popcorn Chicken
- US Foods exemplifies its approach with the Patuxent Farms brand.
- The product: lightly coated, par-fried, boneless, skinless, dark meat chicken pieces.
- These poppable chicken bites are crispy, slightly sweet, and tenderly spicy.
- The process saves 85 minutes of labor per case.
In summary, US Foods’ aggressive product innovation platform combines technology, sensory evaluation, and customer insights to create a dynamic foodservice experience. With MOXē and Scoop leading the way, operators can stay ahead in a competitive market.