US Foods Outlines Aggressive Product Innovation Platform


Distributor US Foods, Inc. recently spotlighted its innovative approach to product development during its 2024 Investor Day. The star of the show? MOXē, is an all-in-one e-commerce portal designed to empower foodservice operators.

Let’s dive into the details:

  1. MOXē: The One-Stop Solution
    • MOXē streamlines operations for foodservice operators by providing real-time inventory management, order tracking, and product discovery.
    • Leveraging artificial intelligence (AI), MOXē recommends products that enhance both operator efficiency and diner curiosity.
  2. Product Portfolio and Differentiation
    • US Foods introduces approximately 50 new products twice a year (spring and fall).
    • Three-fourths of these new products remain in the company’s growing food product portfolio.
    • The challenge? Catering to diverse diner desires without a one-size-fits-all solution.
    • US Foods offers 22 private-label brands, each positioned as good, better, or best to meet unique operator needs.
  3. Driving Differentiation with “Scoop”
    • Scoop, the innovation platform, plays a crucial role in driving differentiation.
    • Innovative products promoted through Scoop lead to bigger baskets and better customer retention.
    • AI recommendations within Scoop result in an average order increase of one-and-a-half cases.
  4. Taiwanese-Style Salt and Pepper Popcorn Chicken
    • US Foods exemplifies its approach with the Patuxent Farms brand.
    • The product: lightly coated, par-fried, boneless, skinless, dark meat chicken pieces.
    • These poppable chicken bites are crispy, slightly sweet, and tenderly spicy.
    • The process saves 85 minutes of labor per case.

In summary, US Foods’ aggressive product innovation platform combines technology, sensory evaluation, and customer insights to create a dynamic foodservice experience. With MOXē and Scoop leading the way, operators can stay ahead in a competitive market.


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